Newport Pleasure Advertisement and Natural Hair

So….given that this advertisement depicts two people snuggling up for a cigarette company, does that make it negative? Is it a negative association with natural hair because black people stereotypically smoke this particular brand? Back to my earlier question, does the advertisement become positive or negative depending on what product is being marketed?

It’s interesting to see that this young black couple is not even being shown smoking. The only reason you know it’s an advertisement for cigarettes is because of Newport’s brand recognition and the pack of cigarettes featured in the word “Newport”. Personally, I am not a smoker. And before this blog, never really paid attention to ads for cigarettes. This may just be a marketing strategy for cigarette companies.

I found it in Essence magazine.

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2 thoughts on “Newport Pleasure Advertisement and Natural Hair

  1. It is very ironic that I just saw this exact same ad this past weekend and I wasn’t even focused on the fact that the model had natural hair; I was more concerned with that fact that Essence, a magazine that promotes health and wellness, positive lifestyles etc, would have an ad that contradicts everything the magazine stands for. I completely overlooked the mode, but now that that too has been brought to my attention, it just makes it even worse. I definitely do not agree with this ad, especially in an Essence magazine. But I guess they have bills to pay…

    • Definitely problematic to see cigarette advertisements in a magazine like Essence. It does seem contradictory, but I guess they felt like the target audience probably smokes Newports, and they want to get that ad revenue. It doesn’t justify it at all, though.

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