So….given that this advertisement depicts two people snuggling up for a cigarette company, does that make it negative? Is it a negative association with natural hair because black people stereotypically smoke this particular brand? Back to my earlier question, does the advertisement become positive or negative depending on what product is being marketed?
It’s interesting to see that this young black couple is not even being shown smoking. The only reason you know it’s an advertisement for cigarettes is because of Newport’s brand recognition and the pack of cigarettes featured in the word “Newport”. Personally, I am not a smoker. And before this blog, never really paid attention to ads for cigarettes. This may just be a marketing strategy for cigarette companies.
I found it in Essence magazine.