Pink – It’s An Everyday Thing Advertisement

Companies are continuing to encourage black women to go natural. I previously posted about an ad in Sister 2 Sister for Kinky Curly. I found an advertisement in the July 2011 issue of Essence that supported women wearing their hair in its natural state during the summer time. Here’s what the tagline said: “It’s summer in the city so make it an everyday thing to wear your hair natural. Follow these quick and easy steps using Luster Products to help you maintain a carefree summer look.”

I find this very interesting. “It’s An Everyday Thing”. It’s Lusters new motto for Pink. GO here to see an interview with three members of the creative team.


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