Here’s an interesting (and thought-provoking) article published on Theroot.com on advertising to black consumers.
I couldn’t say it any better, so I’m re-posting it.
“A roll of the eyes. A shake of the head. A sigh of disgust: Whatever your reaction may have been to Summer’s Eve’s latest viral advertisements, you certainly had one.
As part of the personal-hygiene brand’s Hail to the V campaign, it released a series of three ads last month featuring talking hands meant to represent vaginas. Using a hand to symbolize a vagina is problematic enough, but it gets worse: The three hands represented a black woman, a Latina and a white woman, with personalities that could have come straight out of a handbook of racial and ethnic stereotypes”.
Continue reading here