Earlier, I told you about a Summer’s Eve campaign featuring three talking vaginas (one black, one Latina, and one White). It was part of their new “Hail to the V” campaign. Many agree that this advertisement missed the mark.
Fast forward. Summer’s Eve has a new campaign featuring different civilizations and, you guessed it: an actor with natural hair.
Here’s a screen shot of the video, which I saw while watching Hulu.
The ad begins: “it’s the cradle of life, it’s the center of civilization, men have fought for it, even died for it. One might say, it’s the most powerful thing on earth.
So come on ladies, show it a little love. Cleansing washing cloths, from Summer’s Eve. Hail to the V.”
It’s a totally different approach. Do you like it better?