Loving the twist-out in this Kleenex – Softness Worth Sharing commercial.
Random fact: Kleenex is a proprietary eponym or generic trademwork, or a word for a brand (i.e. Kleenex) that is often used to describe the same product, but made by different companies. Think about it: when you want a facial tissue, what do you ask for? Do you ask for a Kleenex, even though it may be Puffs? I know I do.
Kleenex isn’t the only eponym, there’s Xerox, Chapstick, Aspirin, etc.