HGTV House Hunters Advertisement

Network HGTV is currently advertising new episodes of their show, House Hunters. House Hunters follows people as they look for new homes. HGTV’s campaign features both print and television advertisements, asking “what kind of house are you?” The above ad, found on an online website, features a natural with a funky twist-out. Interestingly, her image is paired with the vintage style house.

One of the many things I’ve noticed since starting this blog is the way that 70’s era black female (and male) models/actors are portrayed. They typically have large afros, which makes sense because of this style’s popularity back then. The Cee- Lo 7Up commercial is another example of a 70s era ad featuring a natural with an afro. But what I’d like to see is more advertisers move away from exclusively using women with natural hair to evoke images of the ‘70s. What I mean is this: natural hair is popular now, and natural women can be used to market lots of ideas and products. That is, ideas and products that are not just tied to a particular era or style (i.e.vintage). Some companies do this, and I’ve featured a lot on my blog. But what I’m highlighting here is the diversity of natural hair, and the ways that it can be portrayed. Because natural hair is diverse and beautiful.

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9 thoughts on “HGTV House Hunters Advertisement

  1. I love the HGTV commercial that features an ultra-hip black woman straight out of the 70’s. As someone who remembers the fireplaces, the avocado and gold appliances, and do-your-thing vibe, I love what she represents from that era. People disparage the 70’s. but it was a great period where boundaries were broken and we became free to be you and me.

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