Aubrey Organics Sun Care Advertisement

Calling all natural hair product junkies: If you’ve done your research on products for your natural hair, then you’ve probably heard of Aubrey Organics. I know I have. *raises hand* I’m a card-carrying member of the product junkies’ club.

When it comes to Aubrey Organics, many naturals list it in their daily regimen or favorite products. The Honeysuckle Rose Moisturizing Conditioner and White Camelia Conditioners seem to be a favorite among naturals. Check out some reviews by Natural Chica, K is for Kinky, and Derby City Naturals.

The company was founded in 1967 by the late Aubrey Hampton, and its products can be purchased at Whole Foods, health food stores, and nutrition stores, among others.

But who knew Aubrey Organics had sun products? I’m so used to hearing about the shampoos and conditioners that I had no idea there were other products *hangs head in shame*.

Thanks to Shelli of Hairscapades, I was hipped to this advertisement for Aubrey sun products. These products are currently 25% off, and include natural sunscreens and after-sun care.

And the most lovely thing of all: there’s a beautiful naturalista in this advertisement. As Shelli put it, (and I totally co-sign), this is a modern approach to advertising suncare products to all (including blacks). Especially since we don’t really use it (generally speaking). According to an article in the Huffington Post, almost 2 out of 3 blacks do not use sunscreen.

Unfortunately, there is a persistent perception out there among blacks that we do not need to use any sunscreen. This couldn’t be farther from the truth, even though I don’t use sunscreen. (But I do use a facial lotion with SPF-15! – should I be celebrating that?). Here’s the kicker: data from the American Medical Assocation shows that the “five-year melanoma survival rate is only 58 percent among African Americans, compared to 84 percent for Caucasians”. Whoa, now that’s pause for cause.

Although blacks are less likely to develop skin conditions, it’s still important to protect our skin. Read more on USA Today.

3 thoughts on “Aubrey Organics Sun Care Advertisement

  1. Reblogged this on hairscapades and commented:
    I sent Tiffany, of Natural Hair in the Media, this ad for sunscreen that I received via e-mail from Aubrey Organics. I thought it was important to share this as I think Aubrey did something pretty big here by using a Black model on a product traditionally marketed to the fairer complexioned masses. Tiffany dug deeper to research skin cancer survival rates among blacks and what she found may surprise you. I know it did me. This is so much deeper than the aesthetics of natural hair in the media. This is about our lives and I applaud Aubrey for subtlety suggesting that we protect ourselves from a potential health risk that many of us may think of with a cavalier attitude. I know what Aubrey product I’ll be picking up at Vitamin Shoppe next!!

    • Thanks for re-blogging this. 🙂
      Like you said, I think it’s important to share this with our readers. I’ll be the first to admit that I don’t use sunscreen, but seeing this advertisement and conducting the research makes me think twice about that choice. Speaking for myself, I need to take better care of my skin, or at least as much as I do on my natural hair. I spend so much time combing the internet for advice/tips on natural hair, and I don’t spend nearly as much time on my skin. I’ve got to fix this, and will start soon.

  2. Pingback: The Week in Review: 5 Most-Viewed Posts on NHM June 3 « Natural Hair in the Media

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