Your favorite naturalista and comedienne Wanda Sykes is Gain‘s Scent Matchmaker! Selected for the innovative and interactive campaign in July of 2012, Sykes says that “Gain understands, like me, that it’s all about finding the things that make us happy, like scent, and having a little fun. I’ve had a lot of fun working with Gain over the past few months and with their variety of scents. It’s the perfect brand to experiment with to find a scent that is your perfect match” (Yahoo 2012). According to Yahoo, “Gain’s online matchmaker experience is part of a holistic program that puts a new twist on “matching” via multiple touch points including employing a series of television advertisements, digital components (interactive media and social media), and public relations” (Yahoo 2012).
If you want a customized scent for your Gain laundry detergent, simply visit Gain’s YouTube page and answer the questions to learn what scent matches your personality and style. Who knows? You may just end up with Apple Mango Tango, Butterfly Kiss, Icy Fresh Fizz, Sunflower & Sunshine, Hawaiian Aloha, Dreamy Desire, Fireworks, and Forget me Not. Somebody please do me a favor, and smell the Butterfly Kiss scent. I don’t know what a butterfly kiss smells like, but I imagine a light, sweet-smelling fragrance. But that’s just a guess.
For more examples of Gain commercials and advertisements with natural hair, check out: